Chief Executive Officer
DataCRaiM

Rohan Marfatia leads DataCRaiM, Inc. with over 20 years of experience in building strategic client relationships and driving business growth through innovative solutions. He has transformed the California-headquartered company into a purpose-driven organization delivering “Excellence with Intelligence”.

With expertise in scaling both enterprises and startups, Rohan has partnered with global giants in multi-billion-dollar transformation programs and led digital initiatives. His strategic vision has successfully linked technology to measurable business outcomes while developing partner ecosystems. He holds an MBA from Olin Business School, Washington University in St. Louis.

At DataCRaiM, Rohan focuses on intelligent integration of AI, Data and CRM solutions to create sustainable success stories for equipment finance partners. Rohan has partnered with some of the largest finance companies globally for driving Digital Transformation through software and services on varied use cases involving Salesforce, Microsoft and Databricks platforms. These use cases have driven AI powered purchase prediction, Robotic Process Automation, Acceleration of vendor transactions through Digital Solutions, Descriptive to Predictive to Prescriptive Analytics journeys, multi-channel marketing automations, built scalable API infrastructure for equipment finance vendor partners, Automated Risk intelligence, automated lead management for Digital Centers and more. DataCRaiM Products:

AutoDocX provide a way for our Equipment Finance partners to automatically process & import manual handwritten / PDF credit applications to CRM platforms like Salesforce & drive automation.

BizIntellect enables business identity and monitoring on Salesforce utilizing the power of Middesk platform.

DataCRaiM ERP is a powerful ERP solution built on Google Sheets.

He is also the President of the International Association of Microsoft Channel Partners (IAMCP), Northern California Chapter.

In his spare time, he loves reading and exploring the world with his wife who is a Ph.D. in Genetics, and his boy-girl twins.

Email: info@datacraim.com

Website: www.datacraim.com