SVP of Sales
Equify Financial

Ritzon Fernandez serves as Senior Vice President of Sales at Equify Financial, where he oversees the development and execution of the company’s national sales strategy and drives stronger dealer and customer relationships across core equipment markets. He brings extensive leadership experience spanning corporate and project finance, asset-based lending, portfolio management, and capital markets, including senior leadership roles at Caterpillar Financial Services. Ritzon is committed to advancing dealer-lender operations through transparency, operational discipline, and seamless execution.