President
Commercial Equipment Financing

As President of Commercial Equipment Financing, Eduardo Cruz brings a forward-thinking approach to small business lending—one rooted in accessibility, trust, and long-term growth. With about ten years in the commercial financing industry, Eduardo has helped build CEF into more than just a lending platform. He’s cultivated a company culture focused on service, speed, and helping clients fund what matters most—from a single truck to an entire operation. Eduardo was recognized as a Top 40 Under 40 award recipient by Monitor Magazine, The Independent Voice of Equipment Finance, honoring his leadership and impact within the industry. Based in Dallas, Texas, Eduardo leads a growing team of finance professionals with the same mindset he brings to his clients: empower people, support legacies, and build something that lasts. Outside of the office, he enjoys traveling and spending time with his partner and two daughters.