Rohan Marfatia, chief executive of data and technology provider DataCRaiM, will join Equipment Finance Connect 2025 to discuss the increasing role of AI and technology in equipment finance on Thursday, May 15, at 1:30 p.m. ET. 

The conference, which takes place May 14-15 at the JW Marriott Nashville Hotel in Nashville, Tenn., is the only event for both equipment dealers and lenders.  

View the full agenda here.  

Marfatia joins lenders and tech providers on the panel “Technology and AI Strategies for a More Successful Finance Business” to discuss: 

• Areas for automation in the financing process; 
• Keys to strong fintech-lender partnerships; and 
• New technologies and AI models to enhance finance operations. 

Marfatia has 20 years of experience helping businesses grow through innovation. At DataCRaiM, a Newport Beach, Calif.-based technology provider, he focuses on integrating AI, data and CRM solutions to position equipment financiers for success. He has partnered with some of the largest financial institutions in the world, 

Equipment Finance Connect features two days of networking and educational sessions focused on best practices to enhance finance operations. Sessions include technology demonstrations, roundtable discussions on optimizing finance and insurance portfolios, best practices in strategic planning, and panel discussions on advancing technology and enhancing finance operations. 

The third annual Equipment Finance Connect at the JW Marriott Nashville in Nashville, Tenn., on May 14-15, 2025, is the only event that brings together equipment dealers and lenders to share insights, attend discussions on crucial industry topics and network with peers. Learn more about the event and register here.